What is SEO?

SEO means Search Engine Optimization

SEO is a method to increase the quality and quantity of users visiting your website. It can help to improve your traffic on your business’ website. Besides that it can increase brand awareness, track local customers and build credibility and trust. All that without spending money for it.

With good SEO your website will rank higher on SERPs (Search Engine Result Pages) for specific keywords and phrases.

Two types of SEO: On-Page and Off-Page

On-Page SEO means working on your website. It includes the content of your different pages and the technical aspects of the website. For that you look into the HTML source code, the Schema and the Meta tags of your website.

With the help of Google Ads, ahrefs or SEMrush you can search for specific keywords or phrases that fits to your website content. You should target those keywords and phrases with your content. Besides the text you can include matching pictures and videos for the content. This will help to show your credibility and expertise for this topic. It can also improve your level of engagement with the content.

After improving the content of your website you should take care of the technical site. The Meta tags, Header tags and Alt tags have to match your content of the page. This tags are the information that is shown in the SERPs of the search engines.

All that it can led to a first increase of traffic for your website.

Off-Page SEO are all activities you do outside of your website. Popularity, relevance, trustworthiness and authority are the four topics you aim at with these activities.

SEO-Tools

The tools you can use are e.g.:

• Backlinks

• Social Media Marketing

• Guest blogging

• Linked/unlinked brand mentions

• Influencer Marketing

Backlinks

Backlinks are links from a another website for your content to your website.

Social Media Marketing

Social Media Marketing are a tool with a lot of units. You can use the bigger plattforms like Facebook, Instagram, TikTok, Twitter and reddit or more niche ones like Pinterest, Quora and Medium.

Guest Blogging

Guest blogging means that you write blog posts or articles on other websites that fits to your business to show you expertise.

Linked/unlinked Brand Mentions

Linked/unlinked brand mentions are like shout-outs from a brand. A linked brand mention works like a backlink. An unlinked brand mention is a text section containing a brand name.

Influencer Marketing

With Influencer Marketing you use influencers to advertise your business.

It depends on your own strategy and your goals for your business which tools you use for Off-Page SEO.

Summary

All in all you should know that SEO is an ongoing tasks and and the results will only emerge in the long run. SEO isn’t a sprint, it’s a marathon.

#SEO #SearchEngineOptimization #Basics